The current model was not working
We wanted to create a more sustainable wellbeing program, given our own previous negative experiences. The disappointment was that many of the programs companies provided, either worked for a very short period, or barely at all. As we started our business and market research, we found that only 24% of employees participate in these wellbeing programs, mostly those who need it the least. So clearly the solutions were not effective nor efficient.
Additionally, the current model was not working, because all of the suppliers were trying to show why their method/approach/solution should be chosen. This meant that the decision-makers responsible for employee wellbeing in their companies had to select one program from several suppliers that were all offering great-sounding solutions. How do you pick the correct program for your employees from hundreds of solutions? This frustration was confirmed in our market research interviewing several top CEOs, HR heads and managers responsible for wellbeing in their companies.
Several questions therefore remained unanswered: “How to genuinely help all employees find joy at work, be more engaged and productive, while reducing the associated costs?” How to show value of the company’s investment in real figures? And how to increase the number of participating employees?
These were what we decided to focus on…and never looked back.